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The brand management companies such as Authentic Brands Group and WHP Global get all the attention as the fashion industry’s most likely acquirers. But there are still a handful of strategic purchasers in the mix. Randa is one of them.
Mere weeks after completing its purchase of Totes Isotoner , Randa Apparel & Accessories has added another brand to its portfolio: XIX Palms.
The Los Angeles-based women’s brand, pronounced 19 Palms, was founded in 2015 by sisters Ali Mardian and Ashley Chegren and is known for its tropical prints. Its motto is: “Designed for sunshine, made for escape.”
At Randa, XIX Palms will be managed by the company’s Tribal Sportswear’s women’s team based in Montreal.